Counter Frame
Our approach is different
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Our approach is different ✳︎
We are shifting how social impact media is designed + produced
Counter Frame is a production and creative studio making impactful visual storytelling about complex social issues.
We work with organisations, artists and activists who need their message to cut through the noise.
Our campaigns and short-form content reaches tens of millions of people.
Organisations we work with:
Oxfam
Amnesty
Human Rights Law Centre
Women with Disabilities Victoria
Asylum Seeker Resource Centre
We build powerful narratives for stories that matter
Respect Victoria 2026
The Greens 2025
Uyghur Resistance 2024
Led by Sam Biddle and Kate Bensen, we offer end-to-end creative services:
concept development and ideation
collaborative scripting
video production, stills photography
metric led optimisations
We’ve learned what resonates with audiences, what builds trust, and how to craft productions that respect the complexity of the stories being told.
Some of our most widely viewed work has centred complex topics such as chronic pain, femicide, genocide in Gaza, and trans solidarity.
Over hundreds of shoots we’ve refined our approach
Led by Sam Biddle and Kate Bensen, we offer end-to-end creative services:
concept development
collaborative scripting
video production + stills photography
metric led optimisations
We’ve learned what resonates with audiences, what builds trust, and how to craft productions that respect the complexity of the stories being told.
Some of our most widely viewed work has centred complex topics such as chronic pain, femicide, genocide in Gaza, and trans solidarity.We welcome bold briefs
sambiddle.xyz@gmail.com
0434 230 910
wow now we are writing in the centre or is it center?
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Our approach is different.
Organisations we work with:
Oxfam
Amnesty
Human Rights Law Centre
Respect Victoria
The Greens
Women with Disabilities Victoria
running hundreds of productions we’ve refined a pragmatic approach to getting your story heard.
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We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
